9 Sections
36 Lessons
Lifetime
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Discover the Career
3
1.1
EA20C1L1 What does a Digital Marketing Strategist do & why it matters today
1.2
EA20C1L2 Industry overview – evolution of digital marketing, myths vs. realities, and global relevance
1.3
EA20C1L3 How digital marketing drives business growth in the AI era
Is This Career Right for You?
3
2.1
EA20C1L4 Personality fit – analytical, creative, and data-driven mindsets
2.2
EA20C1L5 Key aptitudes – storytelling, consumer psychology, and ROI thinking
2.3
EA20C1L6 Assessing your digital quotient: creativity, strategy, and tech balance
Your School & Subject Choices
3
3.1
EA20C1L7 What to choose after 10th – focus on English, computer science, and commerce
3.2
EA20C1L8 What to choose after 12th – ideal streams (commerce, arts, humanities, IT)
3.3
EA20C1L9 Extracurriculars – blogging, YouTube, campaigns, competitions, and SEO clubs
Entrance Exams & Admissions
3
4.1
EA20C1L10 Entrance overview – CUET, SET, NMIMS NPAT, international alternatives
4.2
EA20C1L11 Top colleges & universities (India & abroad) for marketing and media studies
4.3
EA20C1L12 Scholarships, online certification routes, and portfolio-based admissions
Academic Journey & College Life
4
5.1
EA20C1L13 Course duration, UG/PG pathways, and specializations (Digital Marketing, Branding, Analytics)
5.2
EA20C1L14 Year-by-year subject overview – from basics of marketing to advanced analytics
5.3
EA20C1L15 Teaching style – projects, campaigns, and case studies-based learning
5.4
EA20C1L16 Assessments – live projects, ad campaigns, SEO audits, and presentations
Real-World Experience & Skill Development
4
6.1
EA20C1L17 Internships – agency vs. corporate vs. startup experience
6.2
EA20C1L18 Tools & software mastery – Google Ads, Meta Business Suite, HubSpot, SEMrush, Canva, etc.
6.3
EA20C1L19 Communication, content strategy, and client management skills
6.4
EA20C1L20 Building a personal brand – LinkedIn, portfolio site, and online credibility
Core Strategy & Campaign Design
7
7.1
EA20C1L21 Understanding digital consumer behavior and marketing funnels
7.2
EA20C1L22 Search marketing strategy – SEO, SEM, and keyword intelligence
7.3
EA20C1L23 Content marketing, storytelling, and copywriting for digital audiences
7.4
EA20C1L24 Social media strategy – platform mix, influencer marketing, and virality
7.5
EA20C1L25 Email, automation, and CRM strategy
7.6
EA20C1L26 Paid ads optimization – PPC, retargeting, ROAS, and A/B testing
7.7
EA20C1L27 Marketing analytics and performance dashboards
Career Growth, Roles & Income
5
8.1
EA20C1L28 Entry-level roles – Digital Marketing Executive, SEO Analyst, Content Strategist
8.2
EA20C1L29 Mid-level growth – Campaign Manager, Media Planner, Digital Consultant
8.3
EA20C1L30 Leadership & Entrepreneurship – Agency founder, brand strategist, CMO
8.4
EA20C1L31 Salary insights – India vs. global averages (agency vs. corporate)
8.5
EA20C1L32 Career maps – 5-year and 10-year progression routes
Future Trends & Your Personal Roadmap
4
9.1
EA20C1L33 How AI, automation, and generative content are reshaping digital marketing
9.2
EA20C1L34 Emerging branches – performance marketing, growth hacking, and martech
9.3
EA20C1L35 5-year personal action plan – from learning to launching your brand
9.4
EA20C1L36 Related careers – brand strategist, UX marketer, product growth lead, data analyst
Digital Marketing Strategist
Curriculum
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