9 Sections
42 Lessons
Lifetime
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Discover the Career
5
1.1
EA20C8L1 What does a Marketing/Growth Analyst do & why it matters today
1.2
EA20C8L2 Evolution of Marketing Analytics — from traditional to data-driven decision making
1.3
EA20C8L3 Industry overview — roles across e-commerce, SaaS, finance, and FMCG
1.4
EA20C8L4 Myths vs. Realities — Is it just about numbers?
1.5
EA20C8L5 Future relevance — AI, automation & predictive growth models
Is This Career Right for You?
4
2.1
EA20C8L6 Personality fit — Who thrives as a Marketing/Growth Analyst
2.2
EA20C8L7 Analytical vs. creative mindset — balancing left and right brain
2.3
EA20C8L8 Required aptitudes — logical reasoning, data interpretation, storytelling with insights
2.4
EA20C8L9 Real-world problem solving — decoding growth bottlenecks
Your School & Subject Choices
4
3.1
EA20C8L10 What to choose after 10th — math, economics, and computer foundations
3.2
EA20C8L11 What to choose after 12th — Commerce/Science stream focus areas
3.3
EA20C8L12 Extracurriculars — Data clubs, marketing contests, analytics projects
3.4
EA20C8L13 Early exposure — Google Analytics certifications, online case challenges
Entrance Exams & Admissions
4
4.1
EA20C8L14 Entrance exams overview — BBA, B.Com, BMS, Economics, or Statistics routes
4.2
EA20C8L15 Top colleges in India (SRCC, NMIMS, Christ, IIM IPM, DU, Symbiosis)
4.3
EA20C8L16 Global options — Wharton, LSE, NYU, NUS, Bocconi
4.4
EA20C8L17 Scholarships & alternate entry routes
Academic Journey & College Life
4
5.1
EA20C8L18 UG & PG Pathways — Marketing, Economics, or Data Analytics major
5.2
EA20C8L19 Year-by-year subject breakdown — statistics, consumer behavior, growth hacking
5.3
EA20C8L20 Teaching style — case studies, live projects, and marketing simulations
5.4
EA20C8L21 Assessment style — practicals, dashboards, and business reports
Real-World Experience & Skill Development
5
6.1
EA20C8L22 Internships — data analytics, digital marketing, A/B testing projects
6.2
EA20C8L23 Key tools — Google Analytics, GA4, SQL, Power BI, Excel, Tableau
6.3
EA20C8L24 Marketing automation tools — HubSpot, Mixpanel, Segment, Amplitude
6.4
EA20C8L25 Soft skills — communication, critical thinking, data storytelling
6.5
EA20C8L26 Certifications worth pursuing — Meta Blueprint, Google Data Analytics, Coursera
Career Growth, Roles & Income
6
7.1
EA20C8L27 Entry-level roles — Data analyst, marketing associate, campaign analyst
7.2
EA20C8L28 Mid-level roles — Growth manager, marketing strategist, performance lead
7.3
EA20C8L29 Senior & leadership paths — Head of Growth, Marketing Director, VP Analytics
7.4
EA20C8L30 Salary insights — India vs. global benchmarks
7.5
EA20C8L31 Career map — 5, 10, and 20-year trajectory
7.6
EA20C8L32 Freelance & consulting opportunities
Advanced Concepts & Industry Application
5
8.1
EA20C8L33 Understanding product-market fit using analytics
8.2
EA20C8L34 Cohort analysis, retention metrics & LTV modeling
8.3
EA20C8L35 Attribution modeling — identifying what drives conversions
8.4
EA20C8L36 Funnel optimization & A/B testing
8.5
EA20C8L37 Predictive analytics for growth forecasting
Future Trends & Personal Roadmap
5
9.1
EA20C8L38 The rise of AI-driven marketing — predictive insights & automation
9.2
EA20C8L39 Emerging branches — Growth Science, RevOps, and Product Analytics
9.3
EA20C8L40 5-year learning and career plan for aspiring growth analysts
9.4
EA20C8L41 Related career pivots — Product Manager, Performance Marketer, Data Scientist
9.5
EA20C8L42 Final career checklist — certifications, network, and portfolio building
Marketing Analyst / Growth Analyst
Curriculum
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