8 Sections
33 Lessons
Lifetime
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Discover the Career (Introduction)
5
1.1
EA20C26L1 What does a Media Buyer / Ad Ops Specialist do & why it matters today
1.2
EA20C26L2 Evolution of Media Buying — From Traditional to Programmatic Advertising
1.3
EA20C26L3 Industry Overview — Agencies, Brands, Ad Tech Ecosystem
1.4
EA20C26L4 Myths vs. Realities in Media Buying & Ad Operations
1.5
EA20C26L5 Future Relevance — Data, AI, and Automation in Ad Ops
Is This Career Right for You?
3
2.1
EA20C26L6 Personality Fit — Who Thrives in Media Buying
2.2
EA20C26L7 Interests & Aptitudes — Analytical, Negotiation, and Strategic Thinking
2.3
EA20C26L8 Real-Life Scenarios — Traits of Top Media Buyers
Your School & Subject Choices
3
3.1
EA20C26L9 What to Choose After 10th — Subjects, Boards, Foundations
3.2
EA20C26L10 What to Choose After 12th — Stream, Entrance Focus, Coaching Options
3.3
EA20C26L11 Extracurriculars, Competitions, and Projects to Build Marketing Skills
Entrance Exams & Admissions
3
4.1
EA20C26L12 Entrance Overview — Marketing, Mass Communication, and Business Exams
4.2
EA20C26L13 Top Colleges & Universities — India + Global (Fee, Cutoffs, Rankings)
4.3
EA20C26L14 Scholarships, Online Courses, and Alternate Routes (Coursera, Google, Meta)
Academic Journey & College Life
4
5.1
EA20C26L15 Degrees to Pursue — BBA, BMS, Mass Comm, MBA, or Digital Marketing
5.2
EA20C26L16 Year-by-Year Course Overview — Core Marketing, Media Planning, Analytics
5.3
EA20C26L17 Practical Learning — Ad Labs, Case Studies, Campaign Simulations
5.4
EA20C26L18 Internships, Case Competitions, and College Fests
Real-World Experience & Skill Development
5
6.1
EA20C26L19 Essential Tools & Platforms — Google Ads, Meta Ads, DV360, The Trade Desk
6.2
EA20C26L20 Ad Serving, Tag Management, and Programmatic Platforms
6.3
EA20C26L21 Budgeting, Bidding, and Optimization Strategies
6.4
EA20C26L22 Communication & Coordination — Working with Creative and Data Teams
6.5
EA20C26L23 Analytics and Reporting — Metrics, KPIs, Attribution Models
Career Growth, Roles & Income
5
7.1
EA20C26L24 Entry-Level Roles — Media Planner, Campaign Executive, Ad Ops Trainee
7.2
EA20C26L25 Mid-Level Growth — Senior Media Buyer, Account Manager, Programmatic Specialist
7.3
EA20C26L26 Leadership & Entrepreneurship — Media Director, Ad Tech Founder, Consultant
7.4
EA20C26L27 Salary Insights — Entry / Mid / Senior Levels in India & Abroad
7.5
EA20C26L28 Career Maps — Growth Paths Across 5, 10, and 20 Years
Future Trends & Your Personal Roadmap
5
8.1
EA20C26L29 AI, Automation, and Machine Learning in Ad Buying
8.2
EA20C26L30 Privacy, Cookies, and Data Compliance in Ad Operations
8.3
EA20C26L31 New Career Branches — Programmatic Strategist, Data Analyst, Media Technologist
8.4
EA20C26L32 5-Year Action Plan — Certifications, Portfolio, Networking
8.5
EA20C26L33 Related Careers — Digital Marketer, Growth Hacker, Campaign Strategist
Media Buyer / Ad Ops Specialist
Curriculum
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