8 Sections
33 Lessons
Lifetime
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Discover the Career (Introduction)
3
1.1
EA20C3L1 What does an SEO Specialist do & why it matters today
1.2
EA20C3L2 The evolution of Search Engines & SEO’s rise in digital marketing
1.3
EA20C3L3 Industry overview, myths vs. realities, and future relevance
Is This Career Right for You?
3
2.1
EA20C3L4 Personality fit – who thrives in SEO roles
2.2
EA20C3L5 Analytical vs. creative balance – decoding the SEO mindset
2.3
EA20C3L6 Problem-solving, patience, and curiosity as success factors
Your School & Subject Choices
3
3.1
EA20C3L7 What to choose after 10th – subjects, boards, and foundational skills
3.2
EA20C3L8 What to choose after 12th – streams, entrance focus, and digital marketing foundations
3.3
EA20C3L9 Extracurriculars, online projects & competitions to build an SEO profile
Entrance Exams & Admissions
3
4.1
EA20C3L10 Overview of digital marketing & communication-related entrances
4.2
EA20C3L11 Top colleges & universities in India & abroad for digital marketing & SEO
4.3
EA20C3L12 Scholarships, online certificates & alternate learning paths
Academic Journey & College Life
4
5.1
EA20C3L13 Course duration, degrees, and certifications (UG, PG, Specialized)
5.2
EA20C3L14 Year-by-year subject overview – digital marketing, analytics, and SEO modules
5.3
EA20C3L15 Teaching approach – labs, campaigns, projects, and internships
5.4
EA20C3L16 Evaluation & portfolio building – practical assessments vs. exams
Real-World Experience & Skill Development
7
6.1
EA20C3L17 Internships & freelancing – when and how to get experience early
6.2
EA20C3L18 Core SEO tools – Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog
6.3
EA20C3L19 Technical SEO – site architecture, crawling, and indexing
6.4
EA20C3L20 On-Page SEO – keyword research, content optimization, meta tags
6.5
EA20C3L21 Off-Page SEO – link building, guest posting, and authority building
6.6
EA20C3L22 Local & International SEO – optimizing for different audiences
6.7
EA20C3L23 Communication, reporting, and cross-functional teamwork
Career Growth, Roles & Income
5
7.1
EA20C3L24 Entry-level job roles – SEO Executive, Analyst, or Junior Strategist
7.2
EA20C3L25 Mid-level growth – SEO Manager, Digital Strategist, or Specialist
7.3
EA20C3L26 Leadership roles – SEO Director, Head of Digital, or Entrepreneur
7.4
EA20C3L27 Salary insights – India vs. global, agency vs. in-house
7.5
EA20C3L28 Career map – how professionals evolve in 5, 10, and 20 years
Future Trends & Your Personal Roadmap
5
8.1
EA20C3L29 How AI, automation, and voice search are transforming SEO
8.2
EA20C3L30 Emerging niches – content SEO, eCommerce SEO, and data-driven SEO
8.3
EA20C3L31 Building your personal brand as an SEO professional
8.4
EA20C3L32 5-year action plan & skill roadmap
8.5
EA20C3L33 Related careers – SEM, Content Marketing, Analytics, Growth Hacking
SEO Specialist
Curriculum
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