8 Sections
34 Lessons
Lifetime
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Discover the Career
5
1.1
EA20C2L1 What does a Social Media Manager do & why it matters today
1.2
EA20C2L2 Evolution of social media marketing – from Orkut to TikTok
1.3
EA20C2L3 Industry overview: Brands, agencies, influencers & platforms
1.4
EA20C2L4 Myths vs. realities of being a Social Media Manager
1.5
EA20C2L5 Future relevance: How digital storytelling drives businesses
Is This Career Right for You?
3
2.1
EA20C2L6 Personality fit – who thrives as a Social Media Manager
2.2
EA20C2L7 Key skills: creativity, analytics, adaptability, empathy
2.3
EA20C2L8 Daily routine & workplace culture in agencies and startups
Your School & Subject Choices
4
3.1
EA20C2L9 What to choose after 10th – subjects, boards, foundations
3.2
EA20C2L10 What to choose after 12th — Arts, Commerce or Multimedia focus
3.3
EA20C2L11 Recommended extracurriculars: blogs, YouTube channels, content challenges
3.4
EA20C2L12 Early portfolio building – content creation & analytics basics
Entrance Exams & Admissions
3
4.1
EA20C2L13 Relevant entrance exams & certifications (NIFT, DU, CUET, etc.)
4.2
EA20C2L14 Top Colleges & Universities — India + Global (fees, cutoffs, ranking)
4.3
EA20C2L15 Scholarships, online courses & alternate learning paths
Academic Journey & College Life
4
5.1
EA20C2L16 Popular degree options — Mass Comm, Marketing, Digital Media, PR
5.2
EA20C2L17 Year-by-year subject overview — marketing, communication, analytics
5.3
EA20C2L18 Teaching style – campaigns, group work & live projects
5.4
EA20C2L19 Assessment formats – case studies, content plans & presentations
Real-World Experience & Skill Development
5
6.1
EA20C2L20 Internships & live brand projects – how to get noticed
6.2
EA20C2L21 Essential tools & platforms (Meta, Google, Hootsuite, Canva, Sprout)
6.3
EA20C2L22 Analytics & reporting – interpreting engagement & ROI
6.4
EA20C2L23 Collaboration skills – working with designers, writers, and clients
6.5
EA20C2L24 Building a personal brand and digital portfolio
Career Growth, Roles & Income
5
7.1
EA20C2L25 Entry-level roles — Social Media Executive, Content Associate
7.2
EA20C2L26 Mid-level progression — Brand Manager, Campaign Strategist
7.3
EA20C2L27 Leadership & entrepreneurship — Agency owner, freelance consultant
7.4
EA20C2L28 Salary insights — India vs global, full-time vs freelance
7.5
EA20C2L29 Career maps — 5, 10 & 20-year trajectory examples
Future Trends & Your Personal Roadmap
5
8.1
EA20C2L30 AI & automation in social media – content scheduling & insights
8.2
EA20C2L31 Emerging branches – Influencer Marketing, Social Listening, Community Management
8.3
EA20C2L32 Integrating AR/VR, Metaverse & gamification into campaigns
8.4
EA20C2L33 5-year roadmap: from student to digital leader
8.5
EA20C2L34 Related careers — Digital Marketer, Brand Strategist, Content Director
Social Media Manager
Curriculum
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