Email Marketing Specialist / CRM Specialist
Description
Curriculum
- 8 Sections
- 40 Lessons
- Lifetime
Expand all sectionsCollapse all sections
- Discover the Career (Introduction)5
- 1.1EA20C10L1 What does an Email Marketing & CRM Specialist do and why it matters today
- 1.2EA20C10L2 Evolution of email & CRM marketing — from newsletters to automation ecosystems
- 1.3EA20C10L3 Industry overview — digital marketing, retention, lifecycle, and personalization trends
- 1.4EA20C10L4 Myths vs. Realities — is email marketing dying? Debunking misconceptions
- 1.5EA20C10L5 Future relevance — how CRM fuels growth in the AI-driven era
- Is This Career Right for You?4
- Your School & Subject Choices4
- 3.1EA20C10L10 What to choose after 10th – foundation subjects for marketing and analytics
- 3.2EA20C10L11 What to choose after 12th – stream, communication, and business grounding
- 3.3EA20C10L12 Extracurriculars and competitions — content writing, marketing clubs, online certifications
- 3.4EA20C10L13 Building early digital skills — design tools, analytics dashboards, automation basics
- Entrance Exams & Admissions4
- 4.1EA20C10L14 Entrance overview – degrees in marketing, business, mass comm, or IT
- 4.2EA20C10L15 Top Indian Colleges — DU, NMIMS, Christ, Symbiosis, etc.
- 4.3EA20C10L16 Top Global Universities — for marketing analytics & CRM (e.g., Northwestern, NYU, Warwick)
- 4.4EA20C10L17 Scholarships & alternate learning — Google, Meta, HubSpot, Coursera certificates
- Academic Journey & College Life4
- 5.1EA20C10L18 Course duration and structure — UG, PG, and marketing tech diplomas
- 5.2EA20C10L19 Year-wise subject overview — digital marketing, analytics, consumer behavior
- 5.3EA20C10L20 Teaching style — case studies, live projects, simulations
- 5.4EA20C10L21 Assessment pattern — projects, campaigns, analytics dashboards
- Real-World Experience & Skill Development7
- 6.1EA20C10L22 Internships & apprenticeships — where to find them and when to start
- 6.2EA20C10L23 Key software & tools — HubSpot, Salesforce, ActiveCampaign, Klaviyo, Mailchimp
- 6.3EA20C10L24 Data analytics & segmentation — understanding audience and engagement metrics
- 6.4EA20C10L25 Automation workflows — drip campaigns, triggers, and behavioral journeys
- 6.5EA20C10L26 Personalization and dynamic content — boosting open & conversion rates
- 6.6EA20C10L27 A/B testing & optimization — how to improve click-through & ROI
- 6.7EA20C10L28 Legal compliance — GDPR, CAN-SPAM, and email privacy ethics
- Career Growth, Roles & Income6
- 7.1EA20C10L29 Entry-level roles — Email Assistant, CRM Coordinator, Campaign Executive
- 7.2EA20C10L30 Mid-level positions — Email Marketing Manager, CRM Strategist, Automation Lead
- 7.3EA20C10L31 Senior roles — Head of CRM, Lifecycle Marketing Director, Retention Head
- 7.4EA20C10L32 Freelance & entrepreneurship pathways — email consultancy, boutique agencies
- 7.5EA20C10L33 Salary insights — India vs. Global, by experience & skill specialization
- 7.6EA20C10L34 Career maps — 5, 10, and 20-year professional trajectories
- Future Trends & Your Personal Roadmap6
- 8.1EA20C10L35 AI-driven marketing — predictive segmentation, chat-triggered campaigns
- 8.2EA20C10L36 Integrating CRM with omnichannel marketing (SMS, WhatsApp, Push, Web)
- 8.3EA20C10L37 Emerging specializations — marketing automation architect, martech strategist
- 8.4EA20C10L38 Future of CRM — customer data platforms (CDP) & consent-based marketing
- 8.5EA20C10L39 Build your 5-year roadmap — skills, certifications, and networking plan
- 8.6EA20C10L40 Related careers & pivot paths — performance marketer, product marketer, growth lead
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2238 Students567 Courses
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