8 Sections
40 Lessons
Lifetime
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Discover the Career (Introduction)
5
1.1
EA20C10L1 What does an Email Marketing & CRM Specialist do and why it matters today
1.2
EA20C10L2 Evolution of email & CRM marketing — from newsletters to automation ecosystems
1.3
EA20C10L3 Industry overview — digital marketing, retention, lifecycle, and personalization trends
1.4
EA20C10L4 Myths vs. Realities — is email marketing dying? Debunking misconceptions
1.5
EA20C10L5 Future relevance — how CRM fuels growth in the AI-driven era
Is This Career Right for You?
4
2.1
EA20C10L6 Personality fit — who thrives as an email/CRM specialist
2.2
EA20C10L7 Balancing creativity, analytics, and technical mindset
2.3
EA20C10L8 Key aptitudes — storytelling, data interpretation, UX empathy
2.4
EA20C10L9 Career challenges — deliverability, list fatigue, privacy regulations
Your School & Subject Choices
4
3.1
EA20C10L10 What to choose after 10th – foundation subjects for marketing and analytics
3.2
EA20C10L11 What to choose after 12th – stream, communication, and business grounding
3.3
EA20C10L12 Extracurriculars and competitions — content writing, marketing clubs, online certifications
3.4
EA20C10L13 Building early digital skills — design tools, analytics dashboards, automation basics
Entrance Exams & Admissions
4
4.1
EA20C10L14 Entrance overview – degrees in marketing, business, mass comm, or IT
4.2
EA20C10L15 Top Indian Colleges — DU, NMIMS, Christ, Symbiosis, etc.
4.3
EA20C10L16 Top Global Universities — for marketing analytics & CRM (e.g., Northwestern, NYU, Warwick)
4.4
EA20C10L17 Scholarships & alternate learning — Google, Meta, HubSpot, Coursera certificates
Academic Journey & College Life
4
5.1
EA20C10L18 Course duration and structure — UG, PG, and marketing tech diplomas
5.2
EA20C10L19 Year-wise subject overview — digital marketing, analytics, consumer behavior
5.3
EA20C10L20 Teaching style — case studies, live projects, simulations
5.4
EA20C10L21 Assessment pattern — projects, campaigns, analytics dashboards
Real-World Experience & Skill Development
7
6.1
EA20C10L22 Internships & apprenticeships — where to find them and when to start
6.2
EA20C10L23 Key software & tools — HubSpot, Salesforce, ActiveCampaign, Klaviyo, Mailchimp
6.3
EA20C10L24 Data analytics & segmentation — understanding audience and engagement metrics
6.4
EA20C10L25 Automation workflows — drip campaigns, triggers, and behavioral journeys
6.5
EA20C10L26 Personalization and dynamic content — boosting open & conversion rates
6.6
EA20C10L27 A/B testing & optimization — how to improve click-through & ROI
6.7
EA20C10L28 Legal compliance — GDPR, CAN-SPAM, and email privacy ethics
Career Growth, Roles & Income
6
7.1
EA20C10L29 Entry-level roles — Email Assistant, CRM Coordinator, Campaign Executive
7.2
EA20C10L30 Mid-level positions — Email Marketing Manager, CRM Strategist, Automation Lead
7.3
EA20C10L31 Senior roles — Head of CRM, Lifecycle Marketing Director, Retention Head
7.4
EA20C10L32 Freelance & entrepreneurship pathways — email consultancy, boutique agencies
7.5
EA20C10L33 Salary insights — India vs. Global, by experience & skill specialization
7.6
EA20C10L34 Career maps — 5, 10, and 20-year professional trajectories
Future Trends & Your Personal Roadmap
6
8.1
EA20C10L35 AI-driven marketing — predictive segmentation, chat-triggered campaigns
8.2
EA20C10L36 Integrating CRM with omnichannel marketing (SMS, WhatsApp, Push, Web)
8.3
EA20C10L37 Emerging specializations — marketing automation architect, martech strategist
8.4
EA20C10L38 Future of CRM — customer data platforms (CDP) & consent-based marketing
8.5
EA20C10L39 Build your 5-year roadmap — skills, certifications, and networking plan
8.6
EA20C10L40 Related careers & pivot paths — performance marketer, product marketer, growth lead
Email Marketing Specialist / CRM Specialist
Curriculum
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